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Advertising • Aviation • Catalogs • Corporate
• Industry • Portraits • Products
On location / Travel (Call
or email for a cost estimate)
Studio equipped with light table for products:
- Light table for white background... See examples
- Digital files 300 dpi - 8.5" x 11"
- Digital files delivered after photo session on
CD.
Call or email
the studio for a cost estimate on your project.
The reason that digital photography
has taken off recently is NOT because it is cheaper to produce.
Rather, digital photography is being adopted by the marketplace
because it provides significant value to the buyer. What kind
of value?
Digital Capture has greatly increased
my productivity during the shoot.
Because the image can be viewed right
away, everyone can walk away from the shoot knowing that it has
been successful. In cases where the photographer is "shooting
for expression", this is extremely valuable. In many cases,
Polaroid’s can simply not show what you get, because expressions
change so fast.
I can make the shoot available for
viewing over the web pretty quickly. We can discuss which images
work for the project, and I can put them into final production
right away. And this is all done without the risk of sending original
film.
Digital Capture consolidates the production
of images. The Digital Photographer is able to provide a product
ready to be dropped into a document, and sent to a printer for
final settings and output. This could easily remove most messenger
fees and the associated time delay from a project. And in many
cases, the entire delivery of images can be done electronically.
Please
discuss delivery time-frame at the time of contract signing. Rush
charges may apply.
Clients frequently accept large potential
liabilities when they take responsibility for original film. The
liability for loss or damage of the image is no longer a consideration
with digital capture and delivery.
Listed below are the several levels
of Post-production that I offer, and a short description of the
advantages, drawbacks and uses of each.
Raw files are the proprietary files
created by the digital camera. We rarely deliver Raw files to
a client: historically only to clients with hardware-calibrated
color management, and their own in-house pre-press capability.
While you may be able to open raw files with your recent version
of Photoshop, unless you have spent some time working with raw
files, you will probably be damaging them when you do so.
Delivery
of Raw files is not recommended.
In-Camera Jpeg Files: Like the Raw files discussed
above, these files are created in-camera. Unlike Raw files, they
are a universal format that cannot be damaged upon opening. They
are inferior, however in two important ways. The first is that
the critical color and brightness decisions are all made automatically
by the camera. The second is that the Camera throws away about
90% of the capture information (color and brightness data) when
it creates the jpegs.
In-camera jpeg files can be appropriate when the
final use is mini-lab prints (corrected by the lab) or web design
(corrected by the designer), or in rare cases when there is severe
deadline pressure.
Batch-converted Files: These files are shot raw,
and converted in a batch in Photoshop. They will look better than
Jpegs, and they do not require special knowledge to open correctly.
They are not final files, however, and will require technical
and artistic color-correction in preparation for high-quality
uses. They will also typically require sharpening, dusting and
minor retouching. 16-bit batch-converts are even better, but are
more expensive, require greater knowledge on the back end, and
take up much more space.
Batch-converted files are appropriate in situations
where the client has a hardware-calibrated monitor and color-managed
hard-copy proofing capability. Generally this will be clients
with an in-house production department.
RGB Master Files: Master Files have been color-corrected,
sharpened, dusted and undergone minor retouching. These files
are appropriate for use as photographic prints, on the web, or
in high-quality offset reproduction. Typically, Master files are
accompanied by a color-managed Guide Print
RGB Master Files are our most common form of final
image delivery. Think of it like a finished scan from a transparency.
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